DStv Partners With Enjuba In Annual National Spelling Bee

DStv Uganda has been announced as title sponsors for the fourth edition of the national spelling bee competition, organized by enjuba a local social company.

DStv Marketing Manager , Phoebe Nakabazzi (standing extreme right) and CEO Enjuba , Aaron Kirunda ( standing extreme left) pose with the 2015 National Spelling Bee Champions

The inclusion of DStv, the leading video entertainment company in Africa will aid ‘enjuba’ in its objective of improving literacy, unlocking the children’s imagination and developing key life skills such as confidence, teamwork, critical thinking and presentation.


The Spelling bee is conducted in both local languages for P.3 pupils and English and Sign Language for P.4-P.7 pupils. The first three editions of the Spelling Bee reached over 700,000 pupils in 800 schools. 2016 will see 600 schools in all regions of Uganda, conducting Spelling Bees in English and Sign Language for P.4-P.7 pupils; and Runyankore-Rukiga, Runyoro-Rutooro, Luganda, Lusoga, Acoli, Lugbarati, Leblango, Dhapadhola, and Ateso for children in P.3 in line with the thematic curriculum.


Commenting on this partnership Phoebe Nakabazzi, DStv Marketing Manager said, “historically DStv has always contributed to the education sector. With education as a key focus of our corporate social investment programme, our decision to sponsor this competition was set with our sights on the youth. We believe an investment in the youth is an investment in the future – and we believe that by tapping into education we will make a fundamental difference to their future.


We reckon that learning stretches beyond traditional methods and with the world being a global village and an era defined by technologies and innovations technology as a substitute of teaching and learning enhances the experience for students and teachers to employ innovative methods to learn. Our expertise especially through the educational channels we provide on our platforms plus our superior technology will amplify this competition tenfold.”


Aaron Kirunda, CEO of enjuba stated “We are excited about this partnership with DStv as it will be a big boost for the national spelling bee and our investment in the future of our country. With more than 50% of our population being children under the age of 15, we believe the future belongs to these young stars and its our responsibility to help them become the best they can ever be.”


The format for this year’s competition will start in schools across the country in second term, where every registered school will conduct a school Spelling Bee. This will be followed by District and Regional Spelling Bee competitions that will take place towards the end of Second Term and beginning of Third Term and the National Spelling Bee Championship will take place in Kampala in October 2016.


The winners of this year’s Spelling Bee will take home a cash prize of 1,000,000 Uganda shillings towards next term’s School fees, and they will also represent Uganda at next year’s African Spelling Bee.


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The spelling bee commences on July 2 with the following schools in Kampala hosting School Spelling Days:  – Kampala Parents School, City Parents School, Hillside Nursery and Primary School, Victorious Primary School – Kampala, Victorious Primary School – Mukono, Budo Junior School, Green Hill Academy, Tawhid Primary School, and Lorencia Junior.