Uganda Launched ICT Sector Marketing And Export Plans


The Government of Uganda, Private Sector Associations, selected Ugandan SMEs and the United Nations International Trade Centre (ITC) with the support of the Netherlands Government, developed and validated an “IT & ITES Export sector plan” that was launched on the 7th of April, 2016 and rolled out immediately, first to about thirty (30) Small and Medium Enterprise players in the ICT sector and eventually to the rest of the country.


The “IT & ITES Sector Export Plan” is the presentation of measures that have been identified to enhance the export competitiveness of the Ugandan IT & ITES companies in international markets, whether regionally or globally. In support to the proposed measures, a “Country Marketing Plan” has been developed to be implemented alongside the Export plan, which will identify the relevant marketing communication components that need to be activated to enhance the visibility of Uganda’s IT & ITES industry.


The IT & ITES Export plan will focus on the following five broad strategic objectives to be pursued in order to achieve a successful export drive:


  1. Enhancing the caliber of the young talent IT & ITES pool.
  2. Closing the gender gap.
  3. Instigating a local environment conducive to the IT & ITES industry.
  4. Developing the export capabilities of SMEs.
  5. Placing Uganda’s IT & ITES industry on the map.
  6. Identifying target markets.


The SME’s include companies engaged in IT products and services as well as those using IT as an enabler of services such as call centre, data entry, research, publishing and transcription among others. Working closely with Trade Support institutions (TSIs) including; The National Information Technology Authority (NITA) of Uganda, The ICT Association of Uganda (ICTAU) and The Uganda Business Process Outsourcing Association (UBPOA), the SME’s will jointly promote themselves and access the International Market.