Kenyan, online betting firm SportPesa has signed a 3 year sponsorship deal with Premier League club Hull City as announced on July 25, 2016.
According to announcement made on Monday morning on Hull City’s official website, the deal with SportPesa is the most lucrative deal in the club’s history and the deal will see SportPesa emblazoned on the Tigers’ home, away and third kits for three seasons; 2016/2017, 2017/2018 and 2018/2019. The deal will also see the Tigers visit Kenya as the first English Premier League club to do so and they will play against a Kenya Select XI.
It says in a post on SportPesa’s Facebook page, “…leading African betting company Sportpesa are now the official shirt sponsors of newly promoted English Premier League side Hull City AFC. The three year partnership was signed earlier this morning in KC Stadium, home to The Tigers, the first by an African company to sign with a top flight team in the English Premier League.”
The deal arrives after SportPesa’s aggressive move into the sporting world with a host of lucrative deals for the Kenya Rugby Union, Kenyan Premier League, AFC Leopards and Gor Mahia. The deal with Hull City now expands SportPesa’s footprint to 4 continents as the firm looks to compete with global bookmakers.