Ugandan journalists have been encouraged to afford Sexual Reproductive Health adequate coverage in a bid to increase awareness on the subject in a media engagement at the Kampala Serena Hotel, Wednesday, July 27.
The move was a result of a media advocacy meeting organised by Uganda Health Marketing Group (UHMG) as part of their Voices for Health communication campaign that focuses on raising awareness on the youth’s needs for sexual and reproductive health care in Uganda.
Duncan Musumba, Communications Manager (UHMG) highlighted the significance of the media in aiding the youth’s search for Sexual Reproductive Health information, saying, “Media sets the platform for opinion and dialogue on key issues.”
A number of challenges were identified during the deliberations namely, media’s inadequate knowledge on sexual reproductive health issues. According to a panelist, Deogratias Bwomono, Health Editor at RUPINY, the media is at fault for underestimating their power.
“Media is very powerful, sometimes we underestimate it…people read newspapers or listen to radio in their toilets,” adding, “Media sends forth the misconceptions in form of opinions.” Bwomono called upon journos to educate themselves first, on what Sexual Reproductive Health is and how to package it, before disseminating information to their audience.
The discussion also included renowned blogger Ms. Patricia Kahill (Kahill Insights), Ms. Joy Asasira, Program Manager -Centre for Health, Human Rights and Development, Humphrey Nabimanya, founder of Reach A Hand Uganda and Duncan Musumba, Communications Manager UHMG.