At the recent event held in Mauritius by MultiChoice, some journalists from East Africa argued that Africa Magic is only a “West African affair”, and other parts of Africa are ignored.
“Generally, Africa Magic is a West African affair,” argued a Zimbabwean journalist at the recently held MultiChoice Africa’s “Only the Best” content showcase.
She was joined by her colleagues, mostly from East Africa and Uganda who echoed the same concerns.
The good news is that their arguments were considered! M-Net has launched a new East African focused TV brand, Maisha Magic on DStv.
Maisha Magic will predominately be made up of East African content, though the channel will also include some international programming that have resonance with East African audiences, such as Latin American telenovelas, dubbed into English.
M-Net East Africa Regional Director Michael Ndetei said that the brand recognized and believed East Africa talent and stories were vital and as compelling as those found anywhere else in Africa as this can be proven by the success of East African content at the first two Africa Magic Viewers’ Choice Awards.
He further stated that M-Net studio AfricaMagic Original Films was underway producing made-for-TV titles and a flagship show Mashariki Mix.
M-Net disclosed that programming on Maisha Magic channel will encompass multiple genres including sitcom, telenovelas, reality, drama and music,in addition Maisha Magic brand will also be entrenched on September 24th when Africa Magic Swahili officially becomes Maisha Magic Swahili.
Africa Magic Original Films initiatives which produced 56 movies in East Africa recently will be transformed into Maisha Magic Original Films initiative under whose banner a massive 60 more films will be produced before the end of 2014.